Your Restaurant Needs Facebook & Instagram Adverts Now Than Ever Before

With recent changes to how Facebook works, you can forget about organic posts. (By “organic,” we mean non-paid posts that make their way to the News Feed on Facebook. Since 2018, marketing content has taken a backseat to content from friends and family on the platform.)

Restaurants can’t get ideal exposure on social media without paid adverts. (By “paid,” we mean adverts created by pages that Facebook designates as marketing content and requires funding from the ad creator to run and reach targeted audiences.)

The advantage to paying for this type of value? Speed to market, campaign sustainability, and good old fashioned message frequency. With paid social media, your campaign can get started with an extra boost at a speed that organic posts just can’t achieve. In addition to sustaining views, traffic, and engagement for as long as your budget can stand, you’ll have the benefit of retargeting consumers with your adverts to achieve an advertisement frequency that you can control.

Having noted the above we are still aware that facebook is the “place where people hang out online,” It’s a place where people go to connect with friends and family. It’s where they get their news. It’s where they go when they’re bored. Facebook is where people get recommendations on everything from fitness, romance, travel tips to where to dine in their own city or neighborhoods.

Instagram’s user growth has been consistent and doesn’t show any signs of slowing down. As of January 2021, Instagram is second only to TikTok in the App Store in terms of downloads (occasionally sparring with Facebook). According to research by Smartly.io, a staggering 50% of marketing teams spend half of their marketing budgets on social ads. Specifically, 29% of marketers spend the majority of their ad money on Instagram.

Another fascinating Instagram statistic from the Merkle report highlights how many companies are running side-by-side ads on Facebook and Instagram. In fact, Instagram accounted for 33% of Facebook ad spend and 36% of impressions for brands rolling out campaigns on both platforms.

On the other hand there’s perhaps no industry for which Instagram is better geared than the restaurant industry. Research has shown that people 18-35 spend five whole days a year browsing food images on Instagram, and over 30% would avoid a restaurant if their Instagram presence was weak.

It is absolutely critical for restaurants to reach guests with personalised Facebook & Instagram Ads that are tailored for their mobile devices. By doing this, you’ll be able to expand your audience through Instagram & Facebook even more because you’re hitting the exponentially larger mobile demographic.

Here’s a quick list of problems you can solve instantly using Facebook & Instagram campaigns:

1. Raise guest awareness about your restaurant

2. Increase delivery orders

3. Boost online orders

4. Increase reservation numbers

5. Promote seasonal specials

6. Advertise restaurant entertainment ( i.e. themed nights)

7. Reward existing guests through retargeting campaigns

8. Grow your catering business

9. Integrate Facebook & Instagram ads with traditional marketing campaigns

10. Share job openings in your restaurant

Conclusion

It's also very Important to keep people engaged with your brand – remind them of the experiences they have had before the lockdown season and about the experiences they will have again in the near future.

Create offers, build a database of contact details so you can hit them directly with your sizzling offers now that doors are wide open once again.

We are already aware, people spend a lot of time on Facebook and Instagram. When you advertise on these platforms, users will see more of your brand's adverts. The more they see your brand’s adverts, the more your brand gets retained top of mind (in their memory). Moreover, if you create adverts with content that captivates the users , it results in more website traffic, more engagement, and more customers. This then leads to increased revenue, sales, and leads.

You can re-market with more efficiency when users see your adverts after visiting your restaurant’s website. Another advantage is that Facebook & Instagram Adverts are measurable, and relatively inexpensive compared to other types of advertising.

Your competitors use Facebook and Instagram, so why give them an edge?

If you lack the time or know-how to create your own Facebook or Instagram campaigns allow us to help you out.

We're standing by to help you through our 10 Step Digital Experiential Marketing & Advertising Process (DEMA). Feel free to get in touch today!